Brand agency in the harbour of Rotterdam

About

About Prawns & Pixels

Strategy and fantasy meet here in the agency

We believe in the impact of crispy and truthful brands. Talking about those, who really want to find, hear, love and carry us.

Prawns are popular because of their delicate taste, tight consistency and their versatility.

Hello, we are Prawns & Pixels, a corporate brand agency in Rotterdam. We create strategic and surprising solutions for international brands.
After 25 years in the corporate and marketing biz, we are more than ever convinced that an attractive, strong brand image needs two ingredients: A sensitive strategic brand conception and a versatile, creative experience.

'Being a brand' is en vogue. Strong companies are led by their brand mindset.

Brands offer guidance in times of growing uncertainty. We look forward to accompanying you on your journey to a brand that anchors internally and radiates to your consumers – with outstanding and surprising experiences. Let's be as sexy as a one-night stand, but as familiar as your best friend. Tell us about your brand ideas and potentials – and let's turn them into market reality together. Yes, that's hard work, but also a lot of fun.

New prawn in town

A new prawn in town

Branding Between Water & Web

My name is Karen Grebhan. I am a brand marketing expert from the Hanseatic city of Bremen, Germany, and founder of this brand agency. Before I swapped Bremen for Rotterdam, the Weser for the Maas and a house for a boat, I ran the advertising agency ‘Bureau für gutes Aussehen’ for 15 years, where our team worked with SME clients from the deep tech, pharmaceutical, cultural and intralogistics sector.

It is probably the mix of all the fields of experience that has led me to the passion of bringing brands to life. After my diploma in Industrial design (automotive, aero), I worked as a consumer trend expert at 'Trendbüro, consulting agency for social change’, then became marketing lead for a renowned international fashion brand and a theatre actress. Today I am in love with the Netherlands, prawns, pixel art and working on original brand profiles.

Let's get in touch and talk about the prospects for your brand!

Karen Grebhan Creative Brand Designer Rotterdam

"What happens when a German strategic mind meets Dutch creative spirit? Could be a winning game."

Services

Agency for strategy & creation

Branding 360°

Brand
Concept

Don't think 'I'm creating a brand.' Think 'I'm creating a friend.'

As your 'brand personality coach' it is our job to find and highlight your brand’s strengths and USP. Together with our SMES clients, we develop an authentic, appealing and consistent brand personalities.

Perspectives

  • Brand identity: What is your brand DNA, why does your brand exist? What are our success patterns and superpowers?
  • Brand message: What is your key message?
  • Brand positioning: How do you stand out from the competition, what's making your brand different?
  • Target group analysis: Who are your key addressees? What do users expect, what 'tickles their needs'?

Methods & formats

  • Market scan, benchmark, sector and consumer trends
  • Interviews with employees, users and experts
  • Creative sessions, interdisciplinary workshops
  • Brand look & feel / inspiration board

Brand
Story

Humans love stories. Memorable brand stories create a bond.

The story or narrative of your brand conveys the personality and value proposition in a memorable and attractive way. The brand story appeals to the target audience on both an emotional level (entertain) and rational level (inform).

Perspectives

  • Deep-dive: A good brand keeps its promise, fiction fails. We never make up a story. We find out what is particularly exciting about your brand and 'package your specialities' in an appealing narrative.
  • Drop your story, where it is heard: Where are your customers, and what is a 'brand-typical' media platform?
  • Repeating variations: Let’s play with short and long versions. Variants and repetitions anchor the brand story.

Methods & formats

  • Deep dive: Research and interviews on your history, your drivers, specialties, anecdotes
  • Channel follows audience: Your brand story may be told through text, pictures, illustration, video or performance

Brand
Design

An unmistakable look. Everywhere your audience encounters it.

A strong visual appearance is an important success factor for your brand. It is the incarnation of values, mission and personality, visible throughout all PoC. Recognisable elements create trust and support the brand recognition.

Perspectives

  • Logo, typography, typical graphics and other visual design elements: Strong brand design, stronger brand identity. 
  • Fresh-up for your established brand: We maintain the recognition value, but sharpen the design. This is how we address your future target groups more successfully and and show your future direction

Methods & formats

  • Market scan, benchmark, sector and consumer trend research
  • Deep-dive into market values, audience, position and portfolio
  • For you as the founder: What is your idea and your experience? What is important for you when ist comes to design?

Brand
Touchpoints

Get in touch with your customers. Anytime and anywhere you can.

The perfect brand concept or an appealing website alone will not create brand awareness and customer or employer loyalty. We create a chain of consequent and consistent touchpoints for you, that turn strangers into buyers and buyers into fans.

Perspectives

  • :O Surprise! We create original points of contact that make your brand visible and tangible, not only externally but also internally.
  • An action plan: Where can your target groups get in touch with your brand? Which measures can we take at which point to offer consumers or employees a brand experience and consolidate loyalty?

Methods & formats

  • Research and tracking: Where do we meet your brand audience?
  • Channel check: What medium fits for our brand and is used by your taget group?
  • Corporate experiences and media from a single mould: We create Websites, campaigns, a pop-up PoC or simply exclusive business layouts that attract attention and bring your brand close to your addressee.  
  • Let us play variations and repetitions of your brand theme. They pull and create familiarity.

What can we do for you today?

Maybe you are looking for...

  • a facelift for your established brand?
  • support in the development of your own brand?
  • a crisp brand design and a website?
  • the ultimate hit idea that surprises your audience?

Let's get it on.

Connect

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